ASTON MARTIN RAPIDE E CONCEPT

At Pull I had the opportunity to work for an iconic brand: Aston Martin.

Part of a strategy to accelerate the electrification of Aston Martin by leveraging Faraday Future’s know-how, Pull was tasked with designing the physical part of the infotainment system. The objective was to integrate a touch screen in the existing Rapide cockpit. Working closely with the internal engineering team, we considered key ergonomic touch points, existing hard points and materials to design a state-of-the art infotainment system.

The prototype was successfully launched at the 2016 CES

PROCESS