BMW
BMW DW -STRATEGIC PARTNERING
EMPLOYER: BMW DesignworksUSA
ROLE: Director, Strategic Partnering
YEAR: 2012-2014
WHERE: While at BMW Designworks
I built new frameworks for the Creative Consulting (Design Strategy) practice to better position Designworks strategically and to improve communication of new service offerings to clients. This work was integrated into a new corporate identity that was unveiled in 2015.
I also brought in new clients and expanded the scope of existing accounts.
“Ingvald was a tremendous asset to BMW Designworks, helping to elevate Designworks’ understanding and positioning in strategy, research and consequent business development opportunities. He has a great understanding of the design industry and market and was able to help position Designworks for growth in strategy and research. Ingvald is perceptive and able to immediately grasp the design challenge and frame an effective approach to meet it. His inherent team spirit, fun and open attitude make working with Ingvald a pleasure!”
BUSINESS DEVELOPMENT
In my role in Strategic Partnering, I built new accounts and I expanded the scope of existing accounts. Below are some of the key projects I brought in.
NOTE: the following projects have NOT been designed by me, but they are the tangible output of the accounts I brought in.
