Lincoln
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Interior shot of 2 Model Lincoln Nautilus
LINCOLN NAUTILUS -EVOLVING THE LUXURY sANCTUARY EXPERIENCE
In 2018, Lincoln reached out to attain a deeper picture and understanding of the customer’s needs and behaviors, and to build a set of Experience Themes that would be the foundation for the Lincoln Nautilus feature set.
PROGRAM OBJECTIVES:
Identify key needs and gaps in the lives of the luxury customer.
Understand vehicle usage including passion and pain points.
Translate findings into new experience themes and identify actionable vehicle implications.
PROCESS
JOURNEY
RESULTS
Lincoln Nautilus is rejuvenating the Ford-owned luxury brand
AdAge.com, July 2024
“Lincoln Nautilus is rejuvenating the Ford-owned luxury brand
Lincoln Nautilus is one of Ad Age’s Hottest Brands, drawing younger buyers with high-tech features”
