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Pull

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PULL: THE INCEPTION OF AN INFLUENTIAL INNOVATION CONSULTANCY

John Sundermeyer and I co-founded Pull in 2012, and I joined full time in 2015. Pull works with Fortune 50 clients alongside top agencies like IDEO and CONTINUUM.

Pull is a research and design consultancy that will help you unearth insights, develop strategies, and pioneer products, experiences, and ventures. We built Pull to create a nimbler and faster innovation agency to take on the biggest challenges of the industry.

EMPLOYER: Pull

ROLE: Co-founder, Managing Partner and Head of Research and Strategy

YEARS: 2015-current

 

INDUSTRY & WORK OVERVIEW


CLIENT TESTIMONIALS

“We worked with Pull on a project centered on our target customer. While the task was a little unconventional due to the size in scope, Pull brought a fresh perspective in the approach. The team started with a deep dive on the customer, which lead to a co-creation session with those customers. This process allowed us to obtain a deep knowledge base of the customer, as well as detailed actions to move forward.
I recommend Pull for additional projects, as we enjoyed the relationship as well as the finished project.”
— Wade D. Simmonds. Global Strategy / Lincoln Motor Company | Project: Lincoln Services | Scope: Ethnographic research, co-creation, service design
 
“Getting participants fully engaged during a 2-day workshop halfway into a weekend is usually hard to pull off. What Viktor and the Pull team accomplished was a carefully choreographed immersion into the future of collaboration, communication and consumer experiences that successfully alternated discovery, play, and brainstorming around the affordances Virtual, Mixed, and Augmented reality technologies present us with. I’ve taken part in several similar workshops just in the last year and this one was by far one of the most inspiring ones”. 
— Safir Bellali, Sr Director / Advanced Digital Creation at VF Corporation | Project: Mixed Reality Workshop | Scope: Workshop facilitation
 
“PULL Experience Inc. has been engaged and worked with us since day one two years ago. Without them on our challenging way to the market we would not be where we are today. This because of their professionalism and competence about delivery and quality - our best recommendations to PULL […]“
— Joachim Tandberg, Head of Sales & Business Development, Live International | Project: Live Travel App | Scope: IDIs, venture architecture, brand foundation, product design/UX
 
“If the Pull team were to be translated into an equation, it would be: design thinking + business strategy + passion. Every time I speak with John I am reminded of his talent and expertise in product design. Ingvald is always interested in providing advice on my startup’s business strategy. I will gladly continue to work with Pull to create new products for Soutono.”
— Jose Cano, Founder & CEO / Soutono

CORPORATE IDENTITY