Pepsico
Pepsico Projects
PEPSICO - GLOBAL INNOVATION FOR ICONIC BRANDS
CLIENT: Pepsico
ROLE: Global Director, Design Innovation + VP Research & Strategy
YEARS: 2010-2015
WHERE: While at RKS and Pepsico
I worked on several Pepsico projects, both in-house and on the agency side. It all started with a strategic design project for a line of global coolers that led me and my team to India and China to better understand the needs and wants of Pepsi’s global customers. While in-house, I worked on new business propositions and brand architectures for Pepsi, then I co-led new ventures anchored in megatrends -with support of an innovation agency - and I worked on identifying and articulating new beverage ventures based on a series of future scenarios.
At the Design and innovation center in Soho
NOTE: Some images have been intentionally blurred due to the sensitive nature of the project.
